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Z-Tech, Inc., an innovative shoe company, sent a mailing to their 10,000 customers, offering a free pair of shoes for a $250 investment, three free pair for a $500 investment and so on up to ten free pairs of shoes. The shoes retail for $150 a pair. They ran radio and newspaper ads and conducted investment preview evenings. They raised $3.6 million in a Direct Public Offering in under twelve months.