Marketing & PR
- Have overseen over 20 direct response TV commercials, including five infomercials.
- Created and executed dozens of internet and radio campaigns – both brand-building and direct response.
- Produced and marketed a 24-page catalog for the AeroGrow.
- Expert knowledge in sourcing lists and databases for marketing to potential investors.
- Worked with QVC and HSN to place and position AeroGarden on TV shopping channels, resulting in one of their top sellers of the year.
- AeroGrow featured on ABC, NBC, CBS, Fox and CNBC – it was on Barbara Walters’ The View, The Ellen DeGeneres Show, The Today Show, and was used in the Will Smith movie I Am Legend
- Ranked #1 on Amazon’s “Most Wished For” list for two years
- News and PR stories in The New York Times, The Economist, Woman’s World, TIME Magazine, O Magazine and hundreds of others