MentorCap’s first client — 1 million dollars was raised through a Direct Public Offering. We created a fundraising marketing campaign, which included:

• Strategically determining a two-step sales process would be the best approach for this client.
• Creating small intimate investment preview evening with the founder and CEO of JOMY, Paul Enright. Limited the meetings to maximum of 10 participants to create intimacy and exclusivity.
• Determining the optimum target investor and purchased specialized mailing lists to target prospects.
• Crafting a compelling fundraising letter including meeting invitation. Brought in numerous investor type individuals to preview letter and used their feedback to hone and refine for high impact investor perceived value.
• Creating a vibrant, alive product demonstration and PowerPoint sales presentation with a closing approach consisting of a “special” 5 day closing incentive. Of the meeting attendees, 60% went on to become investors, and 95% of those investors did indeed close within 5 days of the presentation.