Client Funding Results

“I had already lined up a funding source: a venture capital company that had already approved an investment in our company. However, they wanted to give me a loan at 12% interest that I would have to pay back in three years and they wanted 30% of my company to boot. The deal stunk, but if it was the only game in town.

However, just before I was about to commit I was referred by one of my board members to Michael and his Direct Public Offering approach. I spent time with him, checked out his background and researched DPOs. He had done a number of them and his approach made sense. I went with Michael (in fact I was his first client) and never looked back. I was able to sell stock in my company with no loan payback, and gave up less on top of it.”

“We made the first and oldest mistake in the book—we went for the “whale” investors who could write us the big check. We were the poster child for Michael’s “school of fish” approach of going after many small investors instead of a whale. We heard about Michael through a referral and viewed a training program he did. I was dumbstruck—everything he said would happen by going after Angels and VC’s did happen.

We thought we had two angels on the hook. They loved us, and agreed to our terms and then they kept stalling us on a final decision. Our funds got precariously low, then at the last moment, just as Michel predicted, they altered the terms of the offer from equity to a convertible preferred debt offer for the same percentage of the company. It broke our back and our momentum.

Our money has now been raised one investor at a time. We have subsequently raised $472,000 and are now preparing for a Direct Public Offering.”

“After I reached a point of tapping out my ‘friends and family‘ for money, I turned to Michael and his Investor Direct Offering approach. Once I began with him, I had money in the bank in 45 days. I have now closed our financing of more than $1 million and we are now working with Michael on our next round (which will be larger).

What I‘ve learned from Michael is that it‘s not about developing a great business plan, it’s about having great business fundamentals along with creating a powerful investor presentation, and creating incentives to overcome investor inertia. Michael is a master at investor psychology.”

“I needed money to write, market, and publicize my first book, but I had come to the end of my rope. I needed capital to make it happen. I didn’t want to lose creative control to a big publisher and settle for tiny royalties, so I needed to figure out how to court investors and make it happen myself. That’s when I contacted Jason and Michael who helped me raise $210,000 to produce a first-rate book, build a professional website, print the first 10,000 copies, market the book, hire a PR team, and provide me an author’s advance—unheard of for a first-time author. With this capital, my book was launched in a short period of time and jumped to #4 in my category on Amazon.

With Bissonette Funding’s help, we structured an innovative royalty offering that paid investors a percentage of book sales, so I didn’t need to give away any ownership of the book or the company. A few of the investors even ran the offering and legal documents by some really high-paid securities lawyers and we got all thumbs up. Now every investor is an advocate for the book, spreading the word, connecting me to their contacts, and moving me towards my goal of selling one million books. All of this because I had the capital to do it right.”

“Michael‘s system of Investor Direct Offerings and step-ladder funding approach absolutely works. We have raised $155,000 to date and still going. I had never heard of his approach before and until then wasted my time on Angels and VCs with nothing to show for it.

I am a believer of Michael‘s philosophy of going after a school of small fish rather than going for the whale. Every $10,000 to $25,000 investor is that much more in our coffers for expansion.”

“We at Retail-LinkTV were extremely pleased with the results of working with Michael.

I came to him after I had already raised a good deal of money and ran out of gas. We were literally desperate to raise $100k in 30 days or we were going to miss a significant deadline that would have had severe consequences.

First he had us change our PPM to a stronger offer. He had us add 2 high value incentive hooks and then had us target our message to one highly specific audience only. Simple as those ideas sound, they worked. It was his 30-years of trial and error and knowing what works and what doesn’t that made the difference.

With his hands-on help we implemented his plan and our company raised $105,000 in two weeks! That is a fact.

I have had many people who claimed they could help us raise the money. They might have known the words but they didn’t know the music.”

“Michael‘s step by step process worked for me. Using his recommended deal structure, private placement marketing materials, and his approach to finding investors, along with his ongoing mentoring, I secured my first check in 28 days and closed my first small offering round of $65,000 within 42 days of becoming his client. I have now closed two additional rounds. One for $167,000 and one at $850,000.

I had tried to raise money from both Venture Capitalists and Angel investors. I was too small for VCs and was not in their investment sweet spot. As for angels they just kept dragging out their due diligence. Every time I asked for a decision, they just kept dragging their feet, never giving me a solid answer. I needed the money now and they just couldn‘t or wouldn‘t move fast enough.”