AeroGrow International (2002-2008)
Chairman, CEO and Founder
AeroGrow is the manufacturer, marketer and distributor of the international phenomenon the AeroGarden – the world’s first aeroponic kitchen garden. I came up with the concept in 2002, it was launched in 2005, and by the time of my retirement in 2008 it had sold $87M in products.
- Raised $5M in funding via Investor Direct Offerings prior to launch
- Developed state-of-the-art technology with 13 patents pending
- Raised a further $25M to fund aggressive growth utilizing a variety of funding methods
- Sold through almost every conceivable channel, including TV infomercials, catalogs, Main St and Big Box retailers, web sales, affiliate marketing, distributorships and QVC/HSN
- Took the company public on the NASDAQ; stock price rose from $5.00 to $10.25 prior to my retirement